- The logo ought to show what our tool does.
- Okay. And what does the tool do, exactly?
- It’s a self-service for temp contracts.
Client: Payroller - Flexible online payrolling
How can a logo say that Payroller makes temp contracts in a heartbeat — pronto? And how do you make it a sexy logo? A masterclass in dusting off the world of payroll administration and connecting it to a fast-paced digital startup.
First, we pored over the idea of speed and endlessness, only to end up displaying contracts that literally roll (as the name of the company suggests).
To highlight the brand’s digital take on things, we put together a colour palette full of contrasts and bright colours. Then, to bring the brand identity to life, we completed this visual language with a few easy-to-apply custom backgrounds.