- What we do is extremely exciting, but it’s rather hard to explain.
- So just start at the beginning.
- Well, our aim is to speed up our client’s automating processes through agile software development and state of the art technology.
Client: Vintecc – creating smarter machines
Using a simple matrix, Vintecc sketched what it is they do on the whiteboard of their meeting room during our intake. There we had it: the basis of our idea for their new logo, right from the get-go.
That logo was the first step in Vintecc’s brand journey, even though they already had plans to launch a first product. So we compared every iteration of the logo with this product-to-be. Capture heet het, een datalogging framework dat snel uitgebreid zou worden met Dual — more software products.
The new brand identity was presented to their customers at Indumation, an industry fair at Kortrijk Xpo. For the occasion, Vintecc built an interactive installation which we adorned with life-sized illustrations. Sales reps could now walk their leads straight through the whole story.
We made even more illustrations for their website, for which we found ways to depict the four values the Vintecc products are based on, and drew some pictograms, infographics and small animations.