pest

houtekiet

  • We ditched the zombies, Bart.
  • No more zombies?
  • No. it isn’t even horror anymore. Maybe a little, but we can’t make a horror cover. No thriller cover either, it isn’t really a thriller.
  • Okay. What’s it about, then?
  • About people falling asleep. Can you work with that? 

Client: Joost Devriesere / Uitgeverij Houtekiet

Designing the cover for Pest would become an exercise in genre, but without a genre. So during the briefing, we talked at length about the atmosphere of the book, ... 

Designing the cover for Pest would become an exercise in genre, but without a genre. So during the briefing, we talked at length about the atmosphere of the book.

But also about texture, what makes a good movie poster, and things that break.

What we also talked about is the importance of a cover in a bookshop.

For a debuting author, the cover needs to work even harder. That’s why we tested different colours and ended up picking the one that pleased both the publisher and the writer. 

What we also talked about is the importance of a cover in a bookshop. For a debuting author, the cover needs to work even harder. That’s why we tested different colours and ended up picking the one that pleased both the publisher and the writer. 

Sadly, the zombie (walker) cover didn’t make it.

ned